Introduce your business and elaborate on the product or service you provide. The first thing potential clients will read is your introduction, so it's important to include all your best-selling points right from the beginning. It's also where you'll first establish the general vibe of your workplace to help draw in your target audience. 

Customers need confidence in who they give their business to, so don't be afraid to sell yourself! reiterate the points that set you apart from your competition and why your customers should choose you.